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True Hearts Unite is the brainchild of successful businessman Louca Kousoluou, who has a burning desire to arrest any further social decline, through utilising proven methodologies and create a more positive society. He has captured the imagination of an ever-growing number supporters including academics, like minded businessmen, local councillors, teachers, representatives of the church and creatives with his vision of a better tomorrow, initially for England and Wales.

To give True Hearts Unite broad appeal, Louca will appoint selected and relevant celebrities to act as high profile ambassadors and mentors that can both commit and communicate with youngsters on their terms, and in their language.